Executive Overview
Total Sessions
142,322
+84.4% vs Q4
Unique Users
124,081
+86.7% vs Q4
Phone Clicks
7,835
High-intent calls
Form Submissions
261
Verified GF leads
Search Clicks
4,976
Google organic
Search Impressions
576K
Brand visibility
Q4 2025 → Q1 2026 · Monthly Trend
Portfolio Sessions by Month
Total website sessions · Oct 2025 (Q4 start) → Mar 2026 (Q1 end)
Portfolio Search Clicks by Month
Google organic search clicks across the portfolio
Brand-by-Brand Monthly Sessions
Stacked monthly sessions per brand · Q4 2025 (left) vs Q1 2026 (right)
Portfolio At-a-Glance
| Brand |
Loc |
Sessions |
vs Prev |
Search Clicks |
Verified Leads* |
| Audiology & Hearing Centers |
8 |
39,356 |
+89.1% |
1,861 |
72 |
| Rose Hearing Healthcare |
2 |
35,078 |
+88.5% |
80 |
35† |
| America's Best Hearing |
15 |
32,311 |
+157.7% |
886 |
59 |
| JC Audiology |
1 |
19,383 |
+23.3% |
303 |
14 |
| Maico Audiological |
3 |
5,563 |
+51.5% |
413 |
19 |
| WNC Audiology |
1 |
4,321 |
+91.4% |
236 |
58 |
| Raleigh Hearing & Tinnitus Center ‡ |
1 |
2,412 |
N/A |
909 |
28 |
| Florida Medical Hearing |
3 |
2,038 |
+32.9% |
66 |
11 |
| Campbell Hearing Solutions |
1 |
1,860 |
-8.4% |
222 |
11† |
| Portfolio Total |
35 |
142,322 |
+84.4% |
4,976 |
307 |
* Verified Gravity Forms entries. † Form sync limited (Cloudflare); GA4 conversion events shown.
‡ Raleigh GA4 tracking started Feb 14, 2026 — Q1 sessions reflect 6 weeks; no Q4 comparison available.
Total Conversion Actions
📞
Phone Number Clicks
7,835
📅
Online Schedule Requests
126
✉️
Contact Form Submits
99
★
Total Lead Actions
8,454
Phone is king. Phone clicks make up 93% of all conversion actions across the portfolio. Rose Hearing (3,643) and JC Audiology (2,751) drive the majority of call volume.
Key Insights — Q1 2026 vs Q4 2025
- Portfolio traffic nearly doubled quarter-over-quarter — Q1 2026 sessions reached 142,322, up +84.4% from 77,180 in Q4 2025. Users grew +86.7%, indicating strong new-audience acquisition.
- America's Best Hearing posted the strongest growth in the portfolio at +157.7% — Q1 sessions of 32,311 vs 12,539 in Q4. 15-location brand is scaling exceptionally well.
- WNC Audiology nearly doubled (+91.4%), Audiology & Hearing Centers grew +89.1%, and Rose Hearing grew +88.5% — three brands clustered around the +90% growth band.
- Audiology & Hearing Centers remains the portfolio leader with 39,356 sessions in Q1 and the strongest backlink profile (DR 138).
- Raleigh Hearing & Tinnitus Center joined the portfolio in February 2026 — already contributed 2,412 sessions, 909 search clicks, and 28 verified form leads in 6 weeks of GA4 tracking. Highest CTR in portfolio at 1.66%.
- 7,835 phone clicks in Q1 — phone remains the dominant lead channel. Rose Hearing (3,643) and JC Audiology (2,751) drive 81% of total call volume.
- Campbell Hearing is the only brand showing decline (-8.4% Q1 vs Q4) — flagged with active alerts; investigation underway.
Audiology & Hearing Centers ★ Portfolio Leader
8 locations · FL & GA · DR 138 · 198 referring domains · audiologyandhearingcenters.com
Q1 Sessions
39,356
+89.1% vs Q4
Q1 Search Clicks
1,861
222K impressions
Q1 Form Leads
72
Verified GF entries
Q1 GA4 Form Events
132
form_submit only
Top 5 Search Queries
- audiologist venice fl29
- audiologist near me28
- audiology and hearing center of tampa26
- sarasota hearing center22
- audiology and hearing center of palm harbor18
Top Landing Pages
- /audiology-hearing-aids-ocala-fl/43
- /audiology-hearing-aids-venice-fl/34
- /audiology-hearing-aids-tampa-westchase-fl/31
- /location/bonita-springs-fl/31
America's Best Hearing ★ Top Growth +157.7%
15 locations · MN, FL, MI · DR 198 · 128 referring domains · americasbesthearing.com
Q1 Sessions
32,311
+157.7% vs Q4
Q1 Search Clicks
886
84K impressions
Q1 Form Leads
59
Contact + Oticon Zeal
Q1 Phone Clicks
1,080
+ 25 schedule events
Top 5 Search Queries
- america's best hearing115
- americas best hearing41
- america's best hearing edina21
- america's best hearing aids19
- america's best hearing anoka16
Top Landing Pages
- / (homepage)27
- /audiologist-hearing-aids-edina-mn/17
- /audiologist-hearing-aids-roseville-mn/16
- /audiologist-hearing-aids-anoka-mn/13
Rose Hearing Healthcare Centers ★ Highest Call Volume
2 locations · Bluffton & Hilton Head, SC · DR 121 · 149 referring domains · rosehearinghealthcarecenters.com
Q1 Sessions
35,078
+88.5% vs Q4
Q1 Search Clicks
80
12,909 impressions
Q1 Phone Clicks
3,643
Highest in portfolio
Q1 GA4 Form Events
35
+ 23 schedule, 21 contact
Top 5 Search Queries
- rose hearing21
- rose hearing hilton head12
- hearing aids hilton head7
- audiologist bluffton sc5
- rose hearing bluffton sc3
Top Landing Pages
- /location/hilton-head/8
- / (homepage)3
- /location/bluffton/3
- /hearing-services/2
JC Audiology
1 location · Lutz, FL · DR 85 · 46 referring domains · jc-audiology.com
Q1 Sessions
19,383
+23.3% vs Q4
Q1 Search Clicks
303
55K impressions
Q1 Form Leads
14
Verified GF entries
Q1 Phone Clicks
2,751
2nd-highest in portfolio
Top Search Queries (90d)
- jc audiology19
- audiologist near me7
- alternative to hearing aids2
- judith reese2
- audiologist lutz1
Q1 Conversion Mix (GA4)
- click_phone_number2,751
- form_submit21
- Contact Form Submit9
- Online Schedule9
Maico Audiological Services
3 locations · Newport News, Smithfield, Chesapeake VA · DR 141 · 74 referring domains · maicoaudio.com
Q1 Sessions
5,563
+51.5% vs Q4
Q1 Search Clicks
413
84K impressions
Q1 Form Leads
19
Contact + Oticon Zeal
Q1 Phone Clicks
146
+ 10 schedule events
Top 5 Search Queries
- maico audiological services50
- maico audiology22
- maico hearing aids13
- audiologist chesapeake va9
- maico hearing aid7
Top Landing Pages
- /audiologist-hearing-aids-newport-news-va/19
- /audiologist-hearing-aids-chesapeake-va/18
- / (homepage)13
- /hearing-aids-products/10
WNC Audiology ★ +91.4% Growth
1 location · Asheville, NC · DR 87 · 57 referring domains · wncaudiology.com
Q1 Sessions
4,321
+91.4% vs Q4
Q1 Search Clicks
236
CTR 7.03%
Q1 Form Leads
58
Contact + Oticon Zeal
Q1 Phone Clicks
101
+ 47 schedule events
Top Search Queries (90d)
- wnc audiology27
- audiologist asheville3
- asheville audiology2
- audiologists in asheville2
- wnc hearing and audiology2
Q1 Conversion Mix (GA4)
- click_phone_number101
- Contact Form Submit47
- Online Schedule47
- form_submit40
Raleigh Hearing & Tinnitus Center ★ NEW · Highest CTR in Portfolio
1 location · Raleigh, NC · Added April 14, 2026 · raleighhearingandtinnituscenter.com
Q1 Sessions ‡
2,412
From Feb 14 onwards
Q1 Search Clicks
909
CTR 1.66% (top)
Q1 Form Leads
28
Contact + Oticon Zeal
Q1 Search Impressions
54,786
Strong visibility
Q1 Performance Snapshot
- Sessions (Feb 14 – Mar 31)2,412
- Users2,139
- Pageviews4,288
- Search Clicks (full Q1)909
- Form Leads (full Q1)28
Onboarding Notes
Added to monitoring April 14, 2026. Backfilled 426 days of GSC data (Jan 2025 – Apr 2026), GA4 data starting Feb 14, 2026 (limited by property tracking start date), and 34 verified Gravity Forms leads YTD. Place ID linked. Note: GA4 click_phone_number tracking not yet configured — should be added to capture true conversion volume. Backlink profile pending first scan in next cycle.
Florida Medical Hearing ⚠ Low CTR
3 locations · Lake Placid, Sebring & FL · DR 107 · 48 referring domains · floridamedicalhearingaids.com
Q1 Sessions
2,038
+32.9% vs Q4
Q1 Search Clicks
66
CTR 0.17% (low)
Q1 Form Leads
11
Contact form only
Q1 Phone Clicks
69
+ 12 form events
Top 5 Search Queries
- sebring medical hearing5
- lake placid medical hearing4
- florida medical hearing centers2
- phonak virto infinio titanium i901
- hearing aids sebring, fl1
Observations
High impressions (50,190) but only 0.21% CTR — meta titles and descriptions are not converting impressions to clicks. Brand search volume is low; most queries are location-specific. Opportunity: Optimize meta tags for top landing pages and consider local schema enrichment.
Campbell Hearing Solutions ⚠ DECLINE
1 location · Granger, IN · DR 37 · 25 referring domains · campbellhearingsolutions.com
Q1 Sessions
1,860
-8.4% vs Q4
Q1 Search Clicks
222
CTR 1.08%
Q1 Form Leads
0†
GF sync blocked
Q1 Phone Clicks
45
+ 12 schedule, 11 form
Top 5 Search Queries
- campbell hearing solutions42
- campbell hearing9
- campbell ent3
- ear wax removal3
- dr. campbell3
Active Alerts & Action Required
5 active alerts including critical traffic drop (-40% week-over-week) and ranking losses on "audiologist", "hearing test", and "hearing aids" (SOLV -12% to -16%). Gravity Forms sync blocked by Cloudflare. Action: Investigate root cause of ranking decline; resolve form data sync issue to capture lead volume accurately.
Q1 2026 · Brand Comparison · Conversion Efficiency
| Brand |
Sessions |
Phone Clicks |
Form Events |
Total Conv. |
Conv. Rate |
| Rose Hearing Healthcare |
35,078 |
3,643 |
79 |
3,722 |
10.6% |
| JC Audiology |
19,383 |
2,751 |
39 |
2,790 |
14.4% |
| America's Best Hearing |
32,311 |
1,080 |
134 |
1,214 |
3.76% |
| WNC Audiology |
4,321 |
101 |
134 |
235 |
5.44% |
| Maico Audiological |
5,563 |
146 |
54 |
200 |
3.60% |
| Audiology & Hearing Centers |
39,356 |
0** |
132 |
132 |
0.34% |
| Campbell Hearing Solutions |
1,860 |
45 |
35 |
80 |
4.30% |
| Florida Medical Hearing |
2,038 |
69 |
12 |
81 |
3.97% |
| Raleigh Hearing & Tinnitus ‡ |
2,412 |
0** |
28 |
28 |
1.16% |
** Audiology & Hearing Centers does not currently track click_phone_number events in GA4 — likely missing event configuration. Recommend adding phone tracking to capture true conversion volume.
Strategic Observations
What's Working
- Multi-location brands are scaling efficiently. America's Best Hearing (15 locs), Audiology & Hearing Centers (8 locs), and Maico (3 locs) all posted strong growth — local landing pages are driving meaningful traffic and brand search dominance.
- Brand search is the #1 traffic driver. 6 of 8 brands have their own brand name as the top organic query, indicating strong brand recognition and direct intent — a healthy sign for long-term growth.
- Phone call optimization is paying off. Brands tracking click-to-call (Rose, JC, America's Best) are generating 90%+ of their conversion actions via phone — confirming hearing healthcare is a phone-first vertical.
- Local intent queries dominate. "audiologist [city]" and brand+location queries make up the bulk of clicks — local SEO investment is yielding measurable returns.
Areas Needing Attention
- Audiology & Hearing Centers is missing phone tracking. The largest brand by sessions (39K Q1) has 0 click_phone_number events. With proper tracking, the true conversion volume could be 2,000+ calls/quarter.
- Campbell Hearing decline (-8.4% Q1 vs Q4). Active alerts including ranking losses on key terms. Needs investigation — likely a technical or content issue.
- Florida Medical Hearing CTR is critically low (0.17%). 38K Q1 impressions but only 66 clicks. Meta titles & descriptions need optimization across the site.
- Form data sync issues for Rose & Campbell. Cloudflare blocking Gravity Forms API means we're missing verified lead counts — relying on GA4 events as fallback. Need IP whitelisting or alternative integration.
- JC Audiology CTR is also low (0.55%). 55K Q1 impressions but only 303 clicks despite ranking well — title/description optimization opportunity.
Recommendations · Priority Actions
P0 · Critical
Investigate Campbell Hearing Decline
Sessions down 8.4% Q1 vs Q4, multiple ranking losses. Audit site for technical issues, content gaps, and competitor activity. Recovery plan needed within 2 weeks.
P0 · Critical
Add Phone Tracking to Audiology & Hearing Centers
Largest brand has no click_phone_number tracking — we're under-reporting conversions by an estimated 2,000+ calls/quarter. Configure GTM/GA4 event immediately.
P1 · High Impact
Resolve Gravity Forms Sync (Rose, Campbell)
Cloudflare blocking API access means we can't report verified lead counts. Whitelist our IPs or migrate to webhook-based sync to restore data quality.
P1 · High Impact
Optimize Meta Tags for Florida Medical & JC Audiology
Both have strong impressions but low CTR (0.21% and 0.45%). Rewriting page titles and descriptions could double click-through rates with no ranking risk.
P2 · Optimization
Replicate America's Best Hearing's Growth Playbook
+105% growth across 15 locations is a portfolio standout. Analyze what changed (content, links, GBP, ads) and apply to underperforming brands.
P2 · Optimization
Configure Phone Tracking for Raleigh
Raleigh added to portfolio April 14 with strong organic performance (1.65% CTR, 34 form leads). GA4 click_phone_number event not yet configured — set up GTM tag to capture true call volume.
Portfolio Summary
| Metric | Value |
|---|
| Total Brands Monitored | 9 |
| Total Locations | 35 |
| Q1 2026 Sessions | 142,322 |
| Q1 2026 Users | 124,081 |
| Q1 2026 Pageviews | 199,219 |
| Q1 2026 Search Clicks | 4,976 |
| Q1 2026 Search Impressions | 575,558 |
| Q1 2026 Phone Call Clicks | 7,835 |
| Q1 2026 Verified Form Submissions | 261 |
| Q1 2026 Total Conversion Actions | 8,454 |
| Q1 vs Q4 Sessions Growth | +84.4% |
| Brands with Positive Growth | 7 of 8* |
| Active Critical Alerts | 3 |
Next Reporting Cycle
Next report scheduled for July 2026 covering Q2 2026 (Apr–Jun) vs Q1 2026 (Jan–Mar).
What's new for next cycle:
- Full quarter of Raleigh data (first true Q vs Q comparison)
- Updated Local Falcon SoLV scores
- Backlink growth tracking
- Q2 conversion trend analysis
- Mid-year benchmark vs Q1
Methodology Note: All data is pulled directly from Google Search Console, Google Analytics 4, Gravity Forms REST API, and Local Falcon. Comparison period: Q1 2026 (Jan 1 – Mar 31) vs Q4 2025 (Oct 1 – Dec 31). "Verified leads" are confirmed Gravity Forms submissions; conversion event totals include all GA4 lead actions (phone, form, schedule). Where Cloudflare blocks form API access, GA4 events are used as fallback metrics.
* QoQ growth comparison covers the original 8-brand baseline (Raleigh excluded from growth %). Raleigh Hearing & Tinnitus Center GA4 tracking began Feb 14, 2026, so Q1 sessions reflect approximately 6 weeks of data — no Q4 baseline exists. GSC data for Raleigh is complete for both quarters.